Hispanics, African Americans & Asians Use Internet More Compared to Caucasians
When they aren’t tweeting or sharing videos, what are minority groups doing online? In a word: Shopping. For minority consumers, shopping is the #1 online activity for fun.
COLUMBUS, OH– – More than 8 in 10 Americans (86.2%) say they regularly surf the Internet in a given week, according to the BIGresearch® Simultaneous Media Usage® Survey (SIMM®16 – June 2010, N=23,234). But Americans’ digital activities differ greatly among ethnic segments. Compared to Caucasians, minority groups are more likely to surf the Internet and visit social networking sites in their leisure time; read, post to and maintain blogs; view news, videos and TV shows online; and send text messages. Read More »