NEW YORK, NY – Women United in Philanthropy has honored Arminda “Mindy” Figueroa, President and Founder of Latin2Latin Marketing, for her contributions to the United Way.

The event celebrated women who have made a significant impact on their communities through philanthropic giving, advocacy, and volunteerism. All proceeds from the luncheon go to benefit the Women United Fund, which supports United Way of New York City’s youth empowerment initiatives.

Women United in Philanthropy is an all-volunteer group that taps into the power, talent and passion of women to transform our communities. Members are accomplished women leaders who have taken an active role in advancing the work of United Way of New York City. Figueroa, along with the eleven other honorees, was praised at the luncheon for her remarkable efforts through philanthropy and the mark she has made on New York City.

“These women are role models to the community, and we are proud to partner with them,” said Gordon Campbell, President of United Way of New York City. “Their leadership truly changes our city for the better, especially the lives of those who need the most help.”

Arminda "Mindy" Figueroa has emerged as a dynamic leader in the traditional, multicultural, direct and digital marketing fields.


“The outstanding women being honored today are making a real and significant difference in their communities,” said Melissa Hall, Co-Chair of the Women United in Philanthropy Steering Committee. “By honoring women passionate about giving back through charity, Women United is encouraging a spirit of social investment in the community. I know that Women United will continue to do great work in the years ahead.”

“I think we all recognize the incredible importance of helping New York’s at-risk youth succeed in school and graduate,” said Wilhelmina Manzano, Honoree and member of the Women United Steering Committee. “The fact that we can do it in a way that draws on the skills and talents of women leaders from a number of different backgrounds makes our efforts all the more meaningful.”

A true maverick of the marketing industry, Arminda “Mindy” Figueroa has emerged as a dynamic leader in the traditional, multicultural, direct and digital marketing fields. With more than 20 years of experience and a proven track record in marketing for Fortune 500 companies, Figueroa has built a successful career that focuses on generating awareness of the valuable and essential role of the multicultural market within corporate America.

In early 2007, Figueroa launched her own consulting firm, fulfilling a dream and garnering immediate success. With an impressive roster of clients, Latin2Latin Marketing + Communications (L2L) provides creative marketing solutions that reach the exploding Hispanic consumer segment. L2L works with brands in the entertainment, consumer products and wireless industries.

Previously, as a project director with Scholastic, Figueroa launched the children’s animated television series Maya & Miguel, which premiered in 2004 on PBS and quickly became its #1 new show. She was responsible for series launch and promotion, as well as synergistic, trade, consumer and cause-related marketing. Under Figueroa’s leadership, the program won numerous awards. Figueroa’s prior work experience includes leading major accounts for The Bravo Group, a Young & Rubicam agency. She was a partner at Santiago & Valdes Solutions and senior marketing manager at Verizon. Earlier in her career, Figueroa worked at Anheuser-Busch, becoming the first woman ever to lead the Metro New York sales district for the company. Figueroa has been recognized by El Diario/La Prensa as one of the 50 Most Influential Latinas in New York. She currently serves on the executive board of the Hispanic Federation and chairs the Comunilife Corporate Advisory Council. She has also served with the Urban Business Assistance Corporation at NYU’s Stern School of Business, Casita Maria, Pro Mujer, Thalia Spanish Theatre and the Puerto Rican Family Foundation. Figueroa earned a BBA in marketing from the University of Puerto Rico and has an MBA in finance from Dowling College.

Along with Figueroa, the other Women United honorees were: Peggy Blumenthal, Executive Vice President and Chief Operating Officer, Institute of International Education; Kendall Farrell, Executive Director, Bottomless Closet; Ann Limberg, Northeast Division Executive, US Trust, Bank of America Private Wealth Management; Ellen Fine Levine, Chief Financial Officer and Treasurer, DTCC; Darlane Hoffman, Managing Director, BNY Mellon; Katherine Hunt, Major Account Manager, Reuters Media and Founder, Jiamini Scholarship Fund; Sharné Jackson, Director of Mid-Atlantic Special Events, Macy’s; Wilhelmina Manzano, MA, RN, NEA-BC, Senior Vice President & Chief Nursing Officers, New York-Presbyterian Hospital & Healthcare System; Nereida “Neddy” Perez, Vice President of Inclusion and Diversity, National Grid; Dara P. Richardson-Heron, Chief Executive Officer, Susan G. Komen for the Cure (New York City Affiliate); Sylvia Wagner, Executive Vice President of Human Resources, Assurant; and Sheena Wright, President and Chief Executive Officer, Abyssinian Development Corporation.

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