MillerCoors has named Interpublic Group of Cos.’ Casanova Pendrill as the new agency of record for Miller Lite Hispanic marketing after parting ways with independent shop Lopez Negrete Communications in March.

“Winning with the Latino consumer is critical for Miller Lite and we are excited to welcome Casanova to the MillerCoors team and expect they’ll hit the ground running in creating compelling campaigns that drive preference for the brand,” Andy England, the brewer’s executive VP and CMO, said in a statement.


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