MillerCoors is creating a marketing position to oversee its biggest brands, including Coors Light and Miller Lite, as it seeks to bolster its premium light business and put a new focus on multicultural marketing.

Rick Gomez, who has overseen Coors Light and Coors Banquet since 2009, will become the brewer’s VP-brand marketing, a newly created job that will report directly to Chief Marketing Officer Andy England, according to a company memo sent to distributors.

Read the entire article at Crain’s Chicago

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