Hispanic PR Blog

CHICAGO, IL – MillerCoors ‘Lideres’ Hispanic CSR program announced that the 2009 Lider of the Year is Lizette Jenness Olmos from the League of United Latin American Citizens (LULAC) in Washington, D.C.  Jenness Olmos was chosen through a public vote on the MillerCoors Lideres website from among this year’s 12 nominated Lideres.  The announcement was made last week during a reception held at the MillerCoors headquarters in downtown Chicago, among local Hispanic community leaders. 

Lizette Jennes Olmos, 2009 Lider of the Year

“Lizette’s dedication inspires those around her, and she proves that one person can make a significant difference,” said Joedis Avila, Multicultural Relations Manager for MillerCoors. “Through the MillerCoors Lideres program, we hope to raise awareness about the important work and contributions Hispanic leaders are making in their communities.”

As Lider of the Year, Jenness Olmos will be featured in print advertising recognizing her achievement. Her organization, LULAC, will also receive a $25,000 grant to develop and implement a leadership program in partnership with MillerCoors.

“I am deeply honored to be named the MillerCoors 2009 Lider of the Year,” said Jenness Olmos. “I hope that by receiving this recognition I will inspire future generations to reach for their aspirations and continue to work toward the advancement of the Hispanic community.”

As the largest and oldest Hispanic organization in the United States, LULAC advances the economic condition, educational attainment, political influence, health and civil rights of Hispanic Americans through community-based programs.  During her time at LULAC, Jenness Olmos has been committed to the advancement of the Hispanic community by working on major issues, including health care, immigration, education, hate crimes and discrimination.

Since 2006, MillerCoor’s Lideres has highlighted the achievements of a diverse group of respected national and local leaders within the Hispanic community, and provided helpful online resources on leadership topics.  In addition, the program has hosted a series of workshops across the country, where participants were provided the opportunity to network and explore themes related to leadership.

Lideres has also showcased national and local leaders in the Hispanic community through advertising campaigns portraying the diverse demographics represented in the U.S. Hispanic community, celebrating its leadership, biculturalism and bilingualism.

The 2009 MillerCoors Lideres ads featured 12 Hispanic leaders selected by Hispanic national and local non-profit partners and organizations to help identify community leaders who represent the values of their organizations and the communities they serve. The public was invited to participate in the selection of the candidates by casting their vote for the 2009 Lider of the Year on www.millercoorslideres.com.

In 2008, Lupe Barrera, Board Member of the National Latino Peace Officers Association, was named MillerCoors Lider of the Year. In 2007, Lillian Rodriguez Lopez, president of the Hispanic Federation, received the honor. For more information on how the MillerCoors Lideres program works visit www.millercoorslideres.com.