CENTRO Tampa and the Greater Tampa Chamber of Commerce invite you to attend ‘Connecting with Hispanic Consumers’ at the University of Tampa to learn how to effectively reach the growing Hispanic population segment in Tampa Bay.  The seminar will take place on Friday, March 25, 2011 from 8 a.m. to 1 p.m. at the University of Tampa’s Vaughn Center.

The keynote speaker for the event is renowned Hispanic marketing guru, Mike Cano from Insight Edge, Inc.  Mike Cano is regarded as a leading sales and marketing figure in Hispanic newspapers and online throughout the nation. He is an award winning professional that has spent more than 30 years in media and advertising. Before starting the Hispanic division of Insight Edge, Mike was Vice President of Business Development and Partnerships for La Opinion, in Los Angeles. He also served as Publisher of La Raza in Chicago and President/CEO of Impacto, a MediaNews product and the largest ABC audited Spanish-language weekly newspaper in the nation.

In addition, international star, Mario Lopez will be making a guest appearance at the seminar.  Mario is the host of the popular TV-show EXTRA which airs weeknights on WFLA News Channel 8.  He is best-known for his portrayal of A.C. Slater in the show Saved by the Bell as well as his recent appearance in Dancing with the Stars.

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