Nielsen recently announced the promotion of Michael Alicea to senior vice president of Global Human Resources, Global Business Services (GBS). Alicea will be responsible for all human resources activities across the Entertainment and Business Development groups, which has more than 30,000 employees. He oversees a team of more than 30 individuals; spanning global operations, technology, engineering and other business units. He reports to Mary Liz Finn, chief human resources officer and is based in New York.

Alicea began his career at Nielsen in 1995 as a human resources manager for the Media Information Group and has since held a variety of leadership roles within the company, both in human resources, communications and in operations. He was senior vice president of Human Resources for Nielsen’s Global Product Leadership and watch businesses. He also served as vice president of Operations at PERQ/HCI. In 2001, Alicea advanced to vice president of ACNielsenHCI where he was responsible for day-to-day operations. During his tenure, he created the first online surveying tool for campaign tracking within the pharmaceutical industry.

Alicia most recently led Nielsen’s internal transition team during the Arbitron acquisition and is the new executive sponsor for Nielsen’s Hispanic Latino External Advisory Council.

Alicea has a strong background in a broad range of human resource disciplines including employee relations, performance management, training and corporate initiative fulfillment. Before joining Nielsen, he held several human resources positions in compensation, employee relations and labor in the non-profit sector.

Alicea is a graduate of Baruch College, where he received a B.A. in Human Resources and Organizational Management and completed graduate coursework in business policy. In 2010, he completed Nielsen’s Global Leadership Program in Bangalore, India.

Alicea is active in the community and is on the board of the Emma Bowen Foundation, which is dedicated to preparing minority youth for careers in the media industry.

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