MCB Network Corp has announced the appointment of two new sales representatives to broaden MCB’s MiCasa Network advertising in the national market. Felipe Herrador in Las Vegas and Rachel Rotger with her Stillwater Communications team in Detroit join the MCBN sales and marketing team.
Herrador joins MCBN with a fifteen-year career in broadcasting. He brings years of successful radio and newspaper marketing and the ability to develop and implement effective branding and marketing campaigns for businesses and products, particularly for the Hispanic market. “I am very excited to join the MiCasa family,” said Herrador. “I look forward to working with this network because of its excellent reputation in reaching the fastest growing minority group in the United States.” Rachel Rotger said, “MiCasa Network is an exciting product for marketers wanting to connect with a critical segment of American youth – Hispanic millennials. Stillwater Communications is thrilled with the association with MCBN and is ready to bring the MCBN and MiCasa story to clients and advertisers.” Malatesta added, “Felipe and Rachel bring a wealth of experience and successful track record to our team. The team will build agency relationships and add branding sales. Their professionalism and great relationships will help propel our network’s sales efforts exponentially in the national market.”
MiCasa Network, a multi-platform television network serving Hispanic millennials, or “Hispennials,” is now available in 44 Designated Market Area “DMA” across the country, including New York, Chicago, Miami, Houston, Atlanta, Austin, Corpus Christi, Dallas-Fort Worth, Oklahoma City, Philadelphia, Phoenix, San Antonio, Seattle, St. Louis, and Tampa as well as Mayaguez, Ponce and San Juan, Puerto Rico. In a short time, MiCasa has grown its footprint and now reaches an audience of nearly 60 million viewers. MiCasa Network is also available across Roku IPTV, online and mobile devices.