Meredith Corporation publisher of Siempre Mujer and Ser Padres magazines announced today that it had rebranded its Hispanic business unit as Meredith Hispanic Media (MHM), reflecting the company’s diverse Hispanic offerings across multiple media channels. Previously, the group was called Meredith Hispanic Ventures.
“After seven years we have evolved our Hispanic brands across a broad range of multi-channel media and are uniquely positioned to reach Hispanic women and moms via print, digital, mobile, custom content and database marketing,” says Enedina Vega-Amaez, VP/Publisher, Meredith Hispanic Media.
As the premier content delivery and insight resource for and about Hispanic women, Meredith Hispanic Media uses digital, social, experiential, and media touch points and powerful proprietary and syndicated research capabilities to provide an unmatched perspective about the U.S Latina, intimately connecting marketers to this highly coveted demographic.
Through continued investment in an expanding portfolio of empowering brands and extensions including Siempre Mujer, Ser Padres, Ser Padres Espera and Ser Padres Bebe, and leading-edge engagement tools including custom publishing, content licensing, research, digital marketing, database marketing, events, grassroots marketing, and video, MHM is the first and only stop for brands seeking to reach action-oriented consumers who embrace media and share passionately.
As part of the newly expanded offerings, Meredith Hispanic Media is releasing highlights from two new trend reports in the food and baby marketplaces. “We are committed to providing brand marketers with insights into the evolving Hispanic consumer,” says Vega-Amaez.
“We believe this data will be invaluable to marketers seeking to engage with the rapidly growing and influential Hispanic consumer audience.” She notes for example recent data that marketers are spending almost $8 billion to reach the Hispanic marketplace, nearly triple the amount they spent just five years ago.