Austin-based experential agency Mercury Mambo has launched the Latino Outdoor Influencer Network (LOIN), a database and community of Latino digital influencers with a passion for outdoor adventure. This network is the first ever of its kind that exists within the more than $646 Billion outdoor recreation industry. LOIN connects brands to Latino outdoor enthusiasts and athletes that are thirsty for new outdoor experiences and looking to create new family traditions.   “This network fills a void in an area of the market place that most retailers and outdoor brands have yet to address,” stated Becky Arreaga, Founder of Latino Outdoor Influencer Network and President of Mercury Mambo. “By 2050, the Hispanic population will be more than 106 Million strong within the U.S. consumer market. So where are they in the outdoor world? Latinos are taking it to the outdoors and creating amazing experiences. They have a story to tell and will now be able to share within this community, as well as with those brands that seek out this first hand insight.”   LOIN has a membership that includes a strong representation of U.S. Latino Millennials. There are more than 22.7 Million of individuals within this segment and they boast spending power that exceeds $780 Million. LOIN members make their purchasing decisions based on experiences rather than things, and until now, have not had a forum to align with other outdoor enthusiasts and share experiences from adventures, places, or brands.   Mercury Mambo will highlight the LOIN this week at the Outdoor Retailer (OR) Summer Market, in Salt Lake City, Utah on August 5 -8. The OR Market is the largest gathering of outdoor retailers and brands in the country. Agency founders Becky Arreaga and Liz Arreaga will conduct an education session entitled: !Hazlo Epic! Capturing the Millennial Latino Outdoor Enthusiast & Shopper as part of the conference programming coordinated by the Outdoor Industry Association.

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