Social media has hit public relations and the world by storm. It has shown its effectiveness through campaign fundraising (President Obama) and the Middle East uprisings.
However, the full potential, application and usefulness of social media and social networking as a business tool has yet to be fully developed.
Organizations are eager to engage in social media, but often lack full understanding of the return-on-investment (ROI) and applicability. The business applicability of social media is still largely in a “trend state,” rather than a fully developed business tool that provides predictability.
Read the entire article at PRSAY.