Mendes, Watts Star In P&G’s Pantene Campaign

Eva Mendes and Naomi Watts are the new faces of Procter & Gamble’s Pantene brand. The actresses will appear in TV, print advertising, web videos, in-store displays, and PR. Mendes will support Pantene’s “Breakage to Strength” SKU, while Watts will tout “Flat to Volume” collection.

Mendes will also back Pantene’s Split End Repair Crème, an addition to the brand’s Medium-Thick Hair Solutions collection. That product hits shelves this summer. Said Linda Mummiani, creative director and “Pantene visionary” at AOR Grey New York: “We’re digging into how women really relate to their hair and why — all the crazy things we all do to make it look great — and what a meaningful place it really does have in our sense of self.” The brand will also have content on the products and Mendes and Watts on its Facebook and Twitter pages. Read More »