Longtime adman Chris Perkins tapped to promote U.S. tourism
Citizens of America, meet your chief marketing officer. Chris Perkins, longtime adman, has moved to the client side in a newly minted role at the Corporation for Travel Promotion, a private-public partnership dedicated to promoting the United States, all of them, as a tourist destination.
Perkins, an accounts and strategy veteran with more than two decades of experience at agencies like Arnold and Publicis, most recently spent over two years as CEO of Blitz Media, a media planning and buying shop. He has worked with such quintessentially American brands as McDonald’s, Jeep, and Barnum & Bailey. While he doesn’t dive into his new gig full-time until Sept. 22, he’s already more than willing to get a little patriotic in public. “What better job is there out there than—as a marketing guy—being able to represent the country that I was born in and love?” he tells Adweek. “It’s about the most pure expression of what I do that I can imagine.”
Read the entire article at Adweek.