MediaPost Communications announces the speakers for its “Engage Hispanics” Conference in Miami on Tuesday, February 24th. They include Juan Pablo Gonzalez from Coca-Cola, Ruben Rivera from State Farm,Francisco Rivera of Telemundo, Xavier Turpin of Dunkin’ Brands and Mike Valdes-Fauli of Pinta. A full list of speakers can be found here. The conference will take place at Hyatt Regency Miami, Florida.
The day’s agenda will focus on marketing in a multicultural nation. Differences in national roots, language choice, generational identity and location all make this a tale of many markets where brands and their agencies can’t expect success from standard national ad plan strategies or one-size-fits-all creative.
MediaPost is well known for the quality of their conferences, which are programmed exclusively by proven, expert, unbiased journalists. Gary Milner, Lenovo’s Director of Digital Marketing has said MediaPost’s industry expertise allows him “… to meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media. The contacts I have made at these events will be valuable for years to come.”
MediaPost will also be holding an OMMA (Online Media Marketing & Advertising) Conference on the “Art & Science of Digital Advertising” on Monday, February 23rd at the same venue. This conference will focus on strategies and tools available to marketers and agencies to master both the creative and the science of online advertising. For more information on this conference, please go to: http://www.mediapost.com/omma-miami/
For more information on the “Engage Hispanics” Conference, please click here.