Media Vista Group has named Spanish television and Hispanic marketing veteran Antonio J. Guernica to the newly-created position of Station Group Manager with responsibility for Univision, UniMas and Azteca America in the Ft. Myers-Naples market – including the D’Latinos show, now in its 13th year of continuous local broadcast – as well as for Univision Minneapolis and Kansas City, and their digital properties.
Guernica led the group that brought Spanish television to Washington, DC; guided Univision Chicago through its conversion from an English independent to an Univision O&O and directed Univision Orlando’s transition from an LPTV to a full power station. In each instance, he shaped and revitalized the Local Sales force and directed the launch of Local News service. Guernica also wrote the book, Reaching the Hispanic Market Effectively (McGraw-Hill), and has consulted for various Hispanic advertising agencies.
“I’m very excited to join Orlando and Mayela Rosales and the entire Media Vista team,” said Antonio. “The stations are in vibrant developing markets, and the group overall is poised for strong growth. I look forward to contributing to its sales performance and robust development.”
Minnesota native Robert Villones joins Media Vista as General Manager of Univision Minneapolis from El Dorado Broadcasters, where he held the position of Director of Sales in Yuma, Arizona. Robert also served as General Manager for the Adelante Media Group in the tri-cities of Washington State, as National/Local Sales Manager for Summit Media in Las Vegas. and as Account Executive for CBS, also in Las Vegas.
“Being named General Manager of Univision Minneapolis is a coming home for me,” said Robert. “I have a personal commitment to contribute to its success and maximize the opportunity that the station offers to the business community as well as to enhance the valuable service Univision Minneapolis provides to the Latino community.”
“I’m delighted to have Antonio and Robert become part of the Media Vista Group,” said Orlando Rosales, CEO. “I’m confident that each will make determinant contributions to the continuing success of the Media Vista Group as we explore additional opportunities for growth.”