On the heels of #OscarsSoWhite, issues of race and diversity in media take center stage at the 16th Annual Horowitz Cultural Insights Forum on March 9 at New York City’s Edison Ballroom. The agenda includes research, a fireside chat, case studies, panel discussions, and live performances, all exploring the impact of America’s growing diversity on the development, distribution, and marketing of entertainment content and advertising.
Adriana Waterston, SVP, Insights and Strategy, Horowitz Research will present new research on the impact of diverse casts on the appeal and viewership of television content among multicultural Millennials, as well as important findings on the adoption of streaming and its impact on traditional multichannel/linear TV viewing.
The audience will learn how the advertising world is adapting to changing demographics and consumers’ new media habits. Jeffrey L. Bowman, Founder and President, REFRAME: The [Brand] will moderate a panel of agency and advertiser executives, featuring Sandra Alfaro, Managing Director, Wing; Yuriy Boykiv, Founder, CEO, Gravity; Christine Maggiore-Escribano, SVP, Integrated Marketing, NBCUniversal Hispanic Group; Apoorva N. Gandhi, Vice President, Multicultural Affairs, Marriott International, Inc., and Gia Mazey, Senior Marketing Manager, Integrated Marketing Communications, Western Union. The panel is followed by a real-life case study from Western Union/Gravity.
The challenges of finding the balance between cultural nuance and mass appeal is the topic of Authenticity Matters: Where Culture and Production Collide. Tanzina Vega, Digital Correspondent, CNN will moderate a panel featuring Thomas Grayman, VP, Brand and Consumer Research, Spike TV; Erika Green Swafford, Supervising Producer, “How to Get Away with Murder”; Luisa Fairborne, VP, Multicultural Ad Sales, FUSE; Jake Katz, VP, Audience Insights and Strategy, REVOLT TV; and D’Angela Proctor, SVP, Original Programming and Production, TV One.
The conversation about diversity in media will come to life during the Programming Showcase featuring YipTV, Telemundo, NBC Universo, TV5MONDE, FUSE, and Cine Sony, presented by Michael Tribolet, Chairman, Co-Founder, and CEO of YipTV. The audience will also be treated to live performances by multicultural creatives Indio Melendez, Maria Soccor, and Qurrat Ann Kadwani, presented by Saurin Choksi, Host, FUSE.
Attendees are eligible for great raffle prizes, including two tickets to the Governors Ball in NYC, courtesy: FUSE, and a grand prize trip for two to Paris, courtesy: TV5MONDE.
For more information and to register, visit: www.culturalinsightsforum.com.