MEDIA ADVISORY: Adamari Lopez and Procter & Gamble’s Orgullosa Kick Off Breast Cancer Awareness Month with Donation and Launch of Together We Are Stronger
As part of Orgullosa’s Breast Cancer Awareness Month partnership with Liga Contra el Cancer, actress and breast cancer survivor, Adamari López will encourage all Latinas to extend a hand and invite all the women in their life to win the battle against breast cancer before it begins. As part of this announcement, Adamari will unveil Orgullosa’s social donation program to Liga Contra el Cáncer benefitting Latinas battling breast cancer.
October 1, 2015 at 11:30 a.m. – 3 p.m.
Miami Beach Women’s Club
2401 Pinetree Drive, Miami Beach, FL 33140
The need to heighten awareness about breast cancer and the importance of early detection is critical among the Hispanic community.
— According to the American Cancer Society, one U.S. Latina dies of breast cancer every 90 minutes
— In an Orgullosa-commissioned survey conducted in 2013:
-88 percent of Latinas acknowledged knowing how to do a breast self-examination, less than half report examining themselves once a month (45%)
-80 percent of Latinas were not aware that breast cancer is the most common form of cancer among them
These alarming statistics are why Orgullosa is committed to helping Latinas win the battle before it begins. Encouraging the women in your life to take charge of their health and get a breast cancer exam is the key to remaining together.
Interviews available with:
— Adamari Lopez, Actress and Breast Cancer Survivor
— Dr. Pedro De La Rosa, Oncologist
— Adriana Cora, Executive Vice President, Liga Contra el Cancer