Five years ago this month, MEC launched MEC Bravo, a specialized unit dedicated to multi-cultural media planning and buying in the U.S., out of a partnership with The Bravo Group – a pioneer agency of Hispanic marketing. According to Advertising Age’s latest survey in July 2011, MEC Bravo is the fourth largest Hispanic media agency in the U.S.
Upon its inception, Gonzalo del Fa, formerly Managing Director of MEC Argentina, relocated to New York to lead MEC Bravo, reporting to Michael Jones, MEC’s Chief Executive Officer, Latin America.
In 2008, MEC Bravo launched a breakthrough research report entitled Nuevo Americans. This landmark study was the first of its kind to explore not what Hispanic consumers do but why they do it. The insights garnered from this research have been instrumental in developing bespoke communication plans for MEC Bravo’s clients.
Today the agency has over 34 employees, and offices across the U.S. in Miami, New York City, San Francisco and Chicago. Clients include AT&T, Chevron Texaco, Novartis, Macy’s, Energizer, Schick and KFC.