As someone who has spent the last several years thinking about how to measure intangible things, mostly PR but sometimes Ben & Jerry’s “Cherry Garcia” effect on one’s emotional state, I’ve recently become fascinated with another aspect of business which also requires a combination of creative thinking and data to understand its efficacy: Social good. Selfishly and transparently, I care about
this topic insofar as it relates to public relations.
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many companies, the audience reach and public awareness (share cialis of voice, power of voice) generated by the media is the raison d’être for Corporate Social Responsibility (CSR). It is a conduit for touting a corporate mission and a business value — without saying flagyl dark urine obnoxious things like “we are faster, cheaper and alcohol and lexapro better than anyone else.” Continue Reading…