McNeely Pigott & Fox Public Relations lunched the MP&F/d digital services operation this week.

The unit is offering services such as integrated digital programming, social media management and training, blogger and influencer outreach, analytics and monitoring, video, and web development.

The firm has integrated MP&F/d into the company’s statewide communications consortium, the Tennessee Public Relations Alliance. The alliance also includes Carter-Malone Group, MoxleyCarmichael, and the Hispanic Marketing Group in Nashville, TN.

Annakate Tefft Ross is leading the unit. She most recently served as PR and social media manager at American Hometown Media and recipe site Ross previously worked at, Weber Shandwick, and M&P Food Communications.

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