McDonald’s was fourth among the top 10 advertisers in Hispanic Media. The category featured a total ad spend of $1.4 million across media during 2011, an increase of 29.2 percent year-over-year.
McDonald’s spent a total of $114.4 million in 2011, a 2.6 percent decline from its 2010 Hispanic ad spend. Only Broadcasting Media Partners, Procter & Gamble Co. and Dish Network Corp. spent more toward this audience.
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