McDonald’s teams up with Juan Luis Guerra for Hispanic Heritage Month, launches digital campaign
McDonald’s NY metro announced today the kick-off of the second edition of “Celebrando Nuestras Leyendas” an annual initiative celebrating Hispanic Heritage Month that pays tribute to Hispanic musical legends and cultural icons from September 15, 2013 to October 15, 2013. McDonald’s will engage their customers through a series of fun and surprising digital and interactive components at its restaurants and on its website. All during this month-long celebration that will end with a surprise concert to be announced at a later date in New York.
After a successful first edition of “Celebrando Nuestras Leyendas” in 2012; honoring the legacy of super star Celia Cruz and benefiting the non-profit efforts of the Celia Cruz Foundation, there were very high expectations for this year’s celebration. To match that, for its second edition, McDonald’s “Celebrando Nuestras Leyendas” will honor a living legend, one of the most influential figures in world music, the one and only, el Maestro Juan Luis Guerra.
“The Hispanic Heritage month celebration, Celebrando Nuestras Leyendas has great meaning for McDonald’s”, said Jessica Meléndez, McDonald’s Regional Marketing Manager for the New York Metro Region. “It’s about honoring our Hispanic consumers, celebrating diversity, recognizing the impact of legendary Latinos and giving back to our community. Juan Luis Guerra has an extraordinary career that is an inspiration to all of us”, added Meléndez.
The Dominican singer, composer and producer who has sold over 20 million records around the world possesses an incomparable talent and heart. His “Bilirrubina” has gotten people around the world to dance, regardless of nationalities. His professional, cultural and philanthropic accomplishments make him an exceptional humanitarian that deserves to be honored. Juan Luis Guerra exemplifies the influence of Hispanic culture in the United States and around the world. “It’s a great satisfaction to be recognized as a Hispanic legend by the McDonald’s 2013 “Celebrando Nuestras Leyendas” program”, said Juan Luis Guerra. “I appreciate the love and support from McDonald’s New York tri-state area owner/operators to the children of my foundation”, added Guerra.