Mayo Clinic en español launched to better engage Hispanic community

Mayo Clinic has announced the creation of its Facebook page Mayo Clinic en español and the successful growth of @ClinicaMayo on Twitter. Both sites offer the opportunity for deeper engagement by patients and medical professionals within the Hispanic social media community, which will broadly expand the information and support available in Spanish on health issues.

For several years, Mayo Clinic has been a social media leader among health organizations, with the most popular YouTube channel by a medical provider, more than 200,000 Twitter “followers,” and an active Facebook page with more than 54,000 connections.

Now, with the creation of the page Mayo Clinic en español on Facebook and @ClinicaMayo on Twitter, which already has more than 1,000 followers, Mayo Clinic is one of the first leading U.S. medical centers to establish a robust Spanish-language presence in social media.

VIDEO ALERT: Additional audio and video resources, including an interview in Spanish with Dr. Victor Montori, are available on Mayo Clinic’s YouTube channel.