Max Ramirez has been named the Director of Multicultural Sales for iHeartMedia Los Angeles.

Max will be responsible for driving revenue in the multicultural category in Los Angeles by leveraging iHeartMedia’s multiplatform assets including radio, digital, social, mobile and live events to create custom campaigns for advertisers.

Before joining iHeart Media, Ramirez served as Vice President, Digital Media at Spanish Broadcasting System where he was responsible for the national digital revenue for all of their interactive platforms and LaMusica app.  Ramirez has over 17 years of experience leading U.S. Hispanic marketing initiatives.

“iHeart Media is positioned to be a leader in reaching diverse audiences that are in-culture, which is more important than language,” Ramirez said.

With over a quarter of a billion monthly listeners in the U.S. and over 80 million social followers, iHeartMedia has the largest reach of any radio or television outlet in America. It serves over 150 markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets and smartphones, and on gaming consoles.

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