It’s official: Hispanics are the largest minority in the United States — 13 percent of the population. This represents a marketplace as big as a European nation. Targeting the $540 billion buying power of this market can expand your customer base and boost sales — if you do it right.

You don’t have to be Hispanic to market water treatment to Hispanics in your geographic market, but it helps. Do you have any Hispanic employees? Maybe you should.

The Hispanic residential water treatment market is one of the fastest-growing segments of the industry. As a result, marketers are scrambling harder than ever to reach this market, which, in addition to its impressive size, is unified by a common language. Are you getting your share?

Solutions for home, family

Daniel Munoz is owner of Blue Water International, Inc., a Dallas-based manufacturer of residential water treatment equipment. The company has a multi-state network of independent Spanish-speaking salespersons who focus 100 percent on direct in-home sales to Hispanic families.  To read the full story click here.

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