News Trending

  • ( 12 hours ago ) Upside to Inflation: More Americans Are Budgeting than Ever Before
  • ( 18 hours ago ) How Many of You Guys Are Boxing Fans?
  • ( 19 hours ago ) Be Safe. Not Sorry! OrthoNOW Safety Tips when Using Fireworks
  • ( 2 months ago ) Small Business Services For Latino Entrepreneurs by Daniel Ahart
  • ( 2 months ago ) Free eBook on Workers Compensation by Georgia Injury Advocates
  • ( 2 months ago ) Still Need 2022 Health Coverage?
  • ( 7 months ago ) Family Announces Memorial Services, GoFundMe for Hispanic PR Industry Veteran Joe Ramirez
  • ( 9 months ago ) Embracing our Latino Heritage and Identity with Influential Latin Music Artists #ALEGRIAYBOMBAEEH
  • ( 9 months ago ) Latinx Newswire Launches ‘Celebrate Hispanic Greatness’ Campaign to Honor Hispanic Icons and Pioneers Who Continue to Inspire the World
  • ( 9 months ago ) RockOrange hires Christina Caballero as Public Relations Vice President and Maria Corredor Ospina as Strategy & Business Development Vice President
  • ( 9 months ago ) Sandoval Law Firm Shares the Hispanic Heritage Month Calendar in Texas
  • ( 9 months ago ) Debt.com Celebrates the Hispanic Heritage Month with Various Activities, including a Scholarship

Hispanic PR BlogHispanic PR Blog

Your Complete Source for Hispanic Public Relations & Social Media Insights

  • Home
  • News
  • Hispanic Heritage Month
  • About Us
  • Contact Us
  1. Hispanic Market Facts/Research
  2. Good Experiences Motivate Women to Share Product Info
Hispanic PR Blog

22 Oct, 2010 0 Hispanic Market Facts/Research / Hispanic Social Media Insights 0 Marketing to Women / Word of Mouth Marketing

  • tweet
Good Experiences Motivate Women to Share Product Info
  • Share via Facebook 
  • Share via Google 
  • Share via Twitter 
  • Share via Email
  • Share via Reddit 
  • Share via Tumblr

Females care more about relating positive vs. negative word-of-mouth

Marketers looking to spur brand advocacy among women—or those worried about the possibility of negative brand buzz facilitated by social media—have another piece of evidence that good experiences are a key motivator of brand discussions.

A survey of online women in North America by female-focused marketing and communications firm Harbinger found that 92% of them turn to friends and family for product information, making word-of-mouth their top source. They consider it important to seek and share information on a variety of product categories, with appliances, restaurants, automobiles and entertainment leading the list.

Read the entire article.

  • Share via Facebook 
  • Share via Google 
  • Share via Twitter 
  • Share via Email
  • Share via Reddit 
  • Share via Tumblr

You may also like...

Hispanic/Multicultural PR Briefs, Multicultural Media News

15 Oct, 2009 0 Hispanic PR Blog 0

Univision and Kaiser Foundation mark National Latino AIDS Awareness Day with new campaign featuring people living with HIV/AIDS

Multicultural Media News

13 Aug, 2012 0 Hispanic PR Blog 0

Telemundo Olympic broadcast delivered a total cumulative viewership of 13.8 million during first eight days

Hispanic Social Media Insights

23 Nov, 2010 0 Hispanic PR Blog 0

The Ubiquity of Search

Hispanic Excellence, Hispanic Organizations News, Hispanic/Multicultural PR Briefs

29 Apr, 2015 0 Hispanic PR Blog 0

Miami-based Alma Sweeps Three Award Shows In A Row; Most awarded U.S. Hispanic agency at WAVE, FIAP and USH Idea

Hispanic Culture News, Hispanic Media Profiles, Hispanic Organizations News

11 Jun, 2014 0 Hispanic PR Blog 0

MUNDOFOX PREMIERES ORIGINAL SERIES ‘LOS SIMULADORES’

Hispanic/Multicultural PR Briefs

3 May, 2010 0 Hispanic PR Blog 0

BREAKING NEWS: VPE’s Patricia Pérez elected President of Public Relations Global Network

HISPANIC HERITAGE MONTH

take-the-quiz-1-300x300

Search

Noticias Newswire

Volkswagen tuvo la presentación mundial del Sedan eléctrico ID. AERO


Market Street Consultants Honored at 37th Annual Excalibur Awards


Academy Awards for Latino in Podcast Seventh Round of Nominees


View More

© 2021 Copyright NGL Collective.
Hispanic PR Blog is owned and operated by NGL Collective.

Recent Posts

  • Upside to Inflation: More Americans Are Budgeting than Ever Before 06/27/2022
  • How Many of You Guys Are Boxing Fans? 06/27/2022
  • Be Safe. Not Sorry! OrthoNOW Safety Tips when Using Fireworks 06/27/2022

NGL Collective Websites

  • NGL Collective
  • Hispanic Kitchen
  • Latina Moms
  • Hispanicize Event
  • EOP Comedy Show

Copyright 2021