Traditional media has worked well for marketing to Hispanics, but the shift to the digital sphere has also seen changes in Hispanic media consumption. For starters, there are currently over 32 million US Hispanics online; and this number is expected to reach 42 million within the next 3 years. This is a big number but what does it really mean in terms of marketing?
Let’s take a closer look at this number in comparison to the US general market. Overall, Hispanics are spending more time and are interacting more online than other ethic groups, including Whites. The Association of Hispanic Advertising Agencies (AHAA) compiled the following research findings from various sources. Here’s how that number breaks down:
Read more at Econsultancy.