Marketing to a multiethnic audience [BLURB]

Appealing to a multiethnic community takes more than simply printing brochures in different languages or hiring a bilingual salesperson. It takes a commitment and a willingness to adjust business practices to meet the unique needs of Hispanics, African-Americans, Asian-Americans, and others.

And once the message is crafted, the delivery must reflect an equal appreciation for and understanding of the culture…

Read the entire article at PR Week.