LA Marketing Firm’s Creative Department Coins “Return on Content”, Publishes Free-to-Download White Paper of the Year

Marketing Maven won the PR World Awards White Paper of the Year Award for their “Steps to Earn a Positive Return on Content (ROC)” white paper.

The annual PR World Awards program encompasses the world’s best in organizational performance, innovations, products and services, executives and management teams, public relations and marketing campaigns, and customer satisfaction programs from every major industry in the world. Both domestic and international organizations are eligible to submit nominations including public and private, for-profit and non-profit, largest to smallest and new start-ups.

The Marketing Maven Creative Department connects the similarity between earning return on financial investments and return on content to build successful social media marketing campaigns. This LA PR firm’s award-winning “Steps to Earn a Positive ROC” white paper outlines the tools and practices for writers and bloggers to earn a positive ROC on both native and mobile content.

The 2013 PR World Awards recognized the “Steps to Earn a Positive ROC” white paper for providing insight into the importance of ROC, or the calculated value of Call-to-Action (CTA) style posts and how to best utilize proper search engine optimization practices through Facebook posting analyses, social media reports, and Google Analytics.

More than 50 judges from a broad spectrum of industry voices from around the world participated and their average scores determined the 2013 PR World Awards winners.

About the PR World Awards

PR World Awards are an annual industry and peers recognition program honoring best of PR and corporate communications in every major industry from large to small and new start-ups in North America, Europe, Middle-East, Africa, Asia-Pacific, and Latin-America. The annual 2013 PR World Awards are part of the Silicon Valley United States worldwide recognition programs. The SUVS Awards consist of 9 world award programs in which you can participate every year, each held at a different date and location.

Source PR Web