Inside the Mind of… The Client
The First in a Series presented by HPRA NY
When: June 9, 2011
Where: Cohn & Wolfe
200 Fifth Ave, 7th Floor Conference Room
New York, NY 10010
Registration: 5:45-6:00 pm
Event: 6:00-7:00 pm
HPRA-NY Members: Free
Should you have any questions, please contact Elizabeth Mateo at firstname.lastname@example.org.
For all of the many times you have tried to understand WHY???, HPRA NY will help you find some of the answers in a new series that showcases the raw and uncensored truth of what really goes on inside the minds of the media, the brand manager, the blogger, etc.
For our first event we sit down with Manny Gonzalez, a Hispanic marketing pioneer who has been on the inside (as a multicultural brand manager) and on the outside (at an ad Agency), and is ready to share his own learnings as a champion for the Hispanic agenda at Moet Hennessey.
1. The internal challenges for Hispanic marketing on the client side.
2. What you should know that is important to the brand/client.
3. Insights from an industry leader to help you engage the Hispanic market.
About Manny Gonzalez
Manny Gonzalez serves as Director-Hispanic Marketing for Moet Hennessy USA’s flagship brand, Hennessy cognac where he manages the brand’s Hispanic marketing strategy and programming.
He previously served as Vice President/Managing Director of abecé, the Hispanic marketing division of Boston-based Hill Holliday advertising, working on clients such Chili’s, Dunkin’ Donuts, and CVS/pharmacy.
Mark your calendar for an evening of conversation about the Hispanic market and PR from the client’s perspective.