Pepsi Max is the official soft drink of the NFL. Who knew?

PepsiCo transitioned the sponsorship from Pepsi to Pepsi Max late this summer. The move coincided with the relaunch of Pepsi Max. Until this point the brand has been promoting the sponsorship primarily with in-stadium signage and other team-specific promotions. But that’s about to change.

A campaign featuring Mark Sanchez, quarterback of the New York Jets, launched on Thanksgiving Day. “Winning Formula” premiered during the Patriots vs. Lions, Saints vs. Cowboys and Bengals vs. Jets games.

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