MARCA has announced the hire of Laura Rojo as its new Director of Account Planning.Originally from Madrid, Rojo has over 15 years of experience managing large consumer brands in the United States, Spain and Latin America. Prior to joining Marca, she managed Strategic Planning at S, C, P, F in Miami. She has also held key account planning positions at Y&R / Bravo Group working with major brands including FedEx, Dell, Nokia, Wendy’s and AT&T in Latin America and the U.S. Hispanic market. A graduate of the Universidad Complutense in Madrid, Rojo is also a past winner of the Miami Ad School’s Client Pitch Award for her work planning the launch of a new Ford vehicle.

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