CORAL GABLES, FL –  US Hispanic agency Zubi Advertising announced  that Xavier Mantilla has joined the agency as VP of Media Integration.   He will lead the full integration of media, direct and digital disciplines at the agency.

“Xavier’s remarkable expertise in leading 360 degree media efforts for major brands made him a standout candidate for heading up all our integration activities,” said COO Joe Zubi.  “Our clients will also greatly benefit from his unparalleled experience with the digital space in the US Hispanic market that few, if any, know as well as him.”

Mantilla comes to Zubi from Starcom Media Vest, part of the Publicis Groupe Group, where he served as Regional Director, managing all multiplatform initiatives throughout Latin America for such brands as Samsung, Diageo, Marriott and Avaya. A recognized industry expert in such digital touchpoints as search and social media, Mantilla’s aim is to bring a “platform neutral” approach to leading Zubi’s integration efforts.

“My belief is that the advertising needs to be where the target lives and breathes, both online and offline–ever present,” Mantilla said.  “But I will admit that digital is definitely in my DNA.”

Prior to Starcom, Mantilla was Regional Director at Ogilvy and Mather’s digital and direct media agency Neo @ Ogilvy, where he led strategic planning and buying for Cisco, IBM and American Express, among other major accounts. Born in Ecuador and raised in Brazil, Mantilla speaks fluent Spanish and Portuguese, and is a frequent speaker at media and technology conferences throughout the US and Latin America.

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