Facebook LogoAccording to a recent comScore report, just five year ago, social networking represented 1 out of every 12 minutes spent online; today, it’s 1 out of every 6 minutes. The implication of this exponential increase is huge — for all of us who are engaged in social media; for our clients and employers; and even ourselves.

Let’s put this into perspective: At 750 million users (says TechCrunch) and 143 million unique monthly visitors, Facebook is the second-largest Web property in the U.S., reaching 75 percent of American Internet users monthly. It’s joined by its younger sibling in the social networking race — Twitter — which enjoys 28 million UMVs and, oh yeah, an average of 140 million Tweets per day. Tumblr grew a staggering 166 percent; the IPO-baby, LinkedIn, is growing at a 58-percent clip.

Read the entire article at PRSAY.

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