Hispanic PR Blog

Business Wire / Macy’s

This fall, in celebration of Hispanic Heritage Month, Macy’s (NYSE:M) honors Latin-American women Jasmine Villegas, Julie Sariñana and Kika Rocha, who have each influenced and shaped American popular culture via their fashion, beauty and lifestyle expertise. With exciting special events across the country, Macy’s is set to commemorate these three influential Latinas through live candid conversations that will inspire customers to embrace their style heritage.

“Macy’s recognizes and values the contributions Latinos have made to our nation, not only in fashion, but also in beauty and every aspect of American popular culture. We look forward to celebrating these achievements with our Hispanic Heritage Month events from coast-to-coast,” said Dineen Garcia, Macy’s vice president of Diversity Strategies.

Jasmine Villegas, the multi-talented actress and singer who has amassed a huge following, recently signed with Interscope Records. In 2012 she was listed as the No. 3 Most Powerful Woman on Twitter and No. 1 Top Twitter User in Los Angeles by TweetGrader.com. Villegas most recently released her latest single “That’s Me Right There,” which features Kendrick Lamar and has plans to release an EP in the fall, followed by her full-length major label debut in early 2015.

Julie Sariñana founded the blog Sincerely Jules in February 2009 as a creative outlet to express her thoughts, inspirations, style and love of everything cool. Sariñana chronicles her daily style, travels and life and continues to inspire and motivate her readers, one outfit at a time.

Kika Rocha, former People en Español fashion director, knows a thing or two about passion and following dreams. Fluent in four languages, Rocha encourages women to look their best and discover new secrets while sharing the next “it” trend with her 1 million readers on social media and her blog De Tacones Y Mas. She is currently a red carpet fashion host at Telemundo and has a weekly beauty segment on Telemundo’s national morning show “Un Nuevo Dia.”

Macy’s Hispanic Heritage Month events will take place at stores across the country including Bronx, NY; Wheaton, MD; Chicago; Miami; Santa Clara, CA; San Diego and San Antonio. Customers will have the opportunity to be part of a casual conversation with the three Latina influencers, who will speak on cultural heritage and the role it has played in their lifestyles. Villegas will also perform her latest single, set to be released later this year. Customers can shop Macy’s specially-styled closet with fashions inspired by Villegas, Sariñana and Rocha as well as have the opportunity to meet the three influencers and take a photo with them in the Macy’s photo booth.

Fans will also receive a copy of Jasmine V’s song “That’s Me Right There” which features Kendrick Lamar and their very own Macy’s swag bag with any purchase of $25 or more during the event, while supplies last.

Macy’s Hispanic Heritage Month events will take place at the following locations:

Macy’s Bay Plaza – Bronx, NY – Friday, Sept. 19 at 6:30 p.m.
Macy’s Wheaton – Wheaton, MD – Saturday, Sept. 20 at 2 p.m.
Macy’s State Street – Chicago – Thursday, Sept. 25 at 5:30 p.m.
Macy’s Dadeland – Miami – Saturday, Sept. 27 3 p.m.
Macy’s Valley Fair – Santa Clara, CA – Thursday, Oct. 2 at 6 p.m.
Macy’s Fashion Valley – San Diego – Saturday, Oct. 4 at 2 p.m.
Macy’s North Star – San Antonio – Saturday, Oct. 11 at 2 p.m.