Luca Bentivoglio at LATV upfront announced alliance with Entravision
Luca Bentivoglio, COO of LATV Networks, with his sales team and the hosts of the syndicated show Latination, announced at the upfront in New York that the company had partnered with Entravision to enter radio, co-produce shows and get the audience analysis service Luminar.
Entravision has TV and radio stations in the U.S. and is the main affiliate network for Univisión, UniMás and Telemundo. As a result of the partnership, LATV will now produce formats that apply to both radio and TV such as Súper 20, a countdown show premiering in June with the market’s top 20 songs.
In the area of new programming, Bentivoglio introduced to agencies the reality Roomies, co-produced with Multivisión of Mexico. It revolves around the daily interactions of a group of young people living together, including the search for love.
Bentivoglio also announced the new magazine-style show Tu Casa TV; a show for the World Cup entitled Vamos a Brasil, hosted by the beautiful Agostina Fusari, who will visit the tournament’s host cities and reveal their anecdotes; and music show Rokamole.
He said the company has grown all its platforms and continues its solid bilingual bicultural line aimed at the 18-49 audiences.