Spanish language website offers purchasing functionality, How-To articles and Lowe’s Creative Ideas projects to Hispanic customers-
Lowe’s has launched Lowes.com en Español. The Spanish language option enhances Lowe’s ability to meet the needs and expectations of Hispanic consumers by providing a seamless, simple experience wherever and whenever they shop. Customers can access the Spanish version of the web site by visiting http://www.lowes.com/espanol.
In addition to shop and compare functionality, Lowes.com en Español provides How-To articles for projects around the home. Translated How-To video content will follow, with availability in September. Content covers topics like regular home maintenance, tips for planting edible gardens and step-by-step instructions for DIY projects such as building a deck.
LowesCreativeIdeas.com also launched in Spanish today. Customers can access the Spanish language content by visiting www.LowesCreativeIdeas.com/espanol. Lowe’s Creative Ideas offers inspiration to first-time homeowners and savvy DIYers alike. Ideas Creativas de Lowe’s will launch in print this September in collaboration with Siempre Mujer magazine, followed by a Holiday 2011 edition.