L’Oreal Paris is pleased to announce a partnership with one of Mexico’s most prominent media personalities, Martha Debayle, as the new face for Excellence Creme Pro-Keratine Hair Color. Â TV and print advertising campaigns featuring Debayle will begin running in September, and appear across the United States and Mexico in both English and Spanish.
“We are proud to have Martha Debayle as the newest member of the L’Oreal Paris family,” says President of L’Oreal Paris, Karen Fondu.  “Martha is quite an accomplished woman – a successful television and radio personality and entrepreneur, she is an inspiration among Hispanic women and truly embodies the modern Latina living in the United States.”Â
The L’Oreal Paris division of L’Oreal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. Â The L’Oreal Paris brand encompasses the four major beauty categories – haircolor, haircare, skincare and cosmetics.
As one of the most influential and recognized women in Latin America, Martha Debayle is known for her vast accomplishments. Born in Nicaragua, she moved to Long Island, New York at a very young age where she lived the first 11 years of her life and then moved to Mexico City with her family. Since the early 90’s, Debayle has built a strong presence within the Mexican media landscape as an acclaimed television host within the nation’s top broadcast networks and as a trusted, on-air expert for Televisa.