This month, Houston’s Top 100 Social Media Power Influencers of 2014 were announced, including Lopez Negrete Communications’ own Juan Alanis. A senior account supervisor for Lopez Negrete, Alanis was listed among the city’s top 50 influencers for his role at the premier full-service agency. Lopez Negrete Communications is the nation’s largest independent, Hispanic- owned-and-operated, full-service agency specializing in Hispanic marketing. Prior to joining Lopez Negrete, Alanis founded and developed the award-winning Hispanic lifestyle blog Juan of Words.
In his current capacity, Alanis provides strategic guidance on engaging the Hispanic consumer via social media and public relations efforts to Lopez Negrete clients, including Verizon Wireless, Samsung, Verizon Telecom, among various others.
“It’s really quite an honor to be included on such a list. Social media, in so many ways, has revolutionized the way we communicate and interact with one another on a daily basis. Nowhere is that more apparent than in the business sector where one-on-one communication can be key to establishing long-term, long-standing relationships with consumers,” said Alanis.
Alanis is a former print journalist and spokesperson for Houston’s George Bush Intercontinental, William P. Hobby and Ellington Field airports. In 2011, Alanis’s Juan of Words was awarded Best Personal Blog by the Houston Press.
“Alanis’s Juan of Words is a perfect distillation of the Houston we all know,” the newspaper published in its Masters of Cyberspace feature. “It’s bilingual, heartfelt, hilarious and nostalgic all at once. Even if you don’t read or speak Spanish, it’s a fascinating read, plus it can be educational.”
This is the second year in a row the Top 100 Social Media Power Influencers list has been published. In order to be considered for the recognition, individuals had to be actively working in social media, living in Houston, and also active on Twitter.