Hispanic PR Blog

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Verizon FiOS recently debuted 15 online videos as part of a new bicultural campaign, “Learning at FiOS Speed.” The campaign aims to show how the company steps up to the challenge of providing the best tools for students going back to school. According to the e-Learning Foundation, children with at-home access to computers average a grade higher on exams.

The combination of English and Spanish videos focuses on different subjects, such as history, science, and language, among others. Creative visuals and props blend with fun and engaging dialogue from school-aged children to not only make the topics enjoyable but to make the videos themselves shareable. The end result is tidbits of information and entertainment to share with anyone, young and old.

“It’s a simple idea: with faster Internet, you learn faster,” said Vicent Llopis, Executive Creative Director at Lopez Negrete Communications. “It’s also a campaign about engagement, which meant the videos had to be fun and shareable while also conveying clearly and directly the fast Internet service Verizon FiOS offers.”

Lopez Negrete Communications created all 15 videos using a blend of styles from animation to puppetry and pushed the digital aspect of the campaign through the creation of a unique tab on the Spanish-language Verizon FiOS Facebook page, Somos Verizon FiOS. The tab offers a convenient, singular place to experience all the videos while conveying messaging that talks about how FiOS services help students going back to school.

“Lopez Negrete understands that to push the envelope in social programs such as this one bridges the core of our social strategy with unexpected creative, enhancing the quality of community engagement,” said Orlando Zambrano, Lead of Digital and Social Strategy for Multicultural Segments for FiOS.