The Southwest Advertising Hall of Fame is proud to announce that the recipient of its annual Governor’s Award is prestigious ad agency Lopez Negrete Communications. Lopez Negrete is one of the top Hispanic agencies in the country and is based in Houston, Texas.

The Southwest Advertising Hall of Fame is sponsored by the Tenth District of the American Advertising Federation (AAF), encompassing Arkansas, Louisiana, Oklahoma and Texas. The Governor’s Award will be presented at the ceremonial Hall of Fame induction dinner, to be held on June 25, 2016 at the Doubletree Hotel in Dallas, Texas. More information can be found at

Alex López Negrete has been working in Hispanic advertising since 1985, when he and his wife Cathy cofounded the Houston-based firm. Since then, Alex and Cathy have built the agency to become the largest advertising firm of any focus in Houston and the largest Hispanic advertising firm in the country.