HOUSTON, TX – Lopez Negrete Communications, Inc. has been selected by Georgia-Pacific Consumer Products LP as the Hispanic agency of record for their Quilted Northern bath tissue brand.
“The passion Lopez Negrete portrayed, coupled with their proven track record in delivering strategic integrated campaigns that resonate with Hispanic consumers, is what convinced us to choose them as our Hispanic agency of record,” said Jorge DeCastro, Quilted Northern senior brand manager. “We look forward to a long partnership that will result in relevant marketing strategies and investments that speak to Hispanic consumers and produce positive financial results.”
Georgia-Pacific, one of the largest producers of tissue products, approached Lopez Negrete for their unique understanding of the Hispanic market and knowledge of the continuously changing landscape affecting this consumer segment. As Hispanic agency of record, the agency will be charged with presenting Quilted Northern to a vast and growing market with buying power in the billions of dollars. Lopez Negrete won the business with a strong presentation of their creative and media buying capabilities, as well as their below-the-line resources.
“We are eager to work with both Georgia-Pacific and the Quilted Northern brand team to further grow and augment its presence in the Hispanic community,” said Alex Lopez Negrete, president, chief executive officer and chief creative officer of Lopez Negrete Communications. “This is a highly sophisticated, experienced client who recognizes the importance of the Hispanic segment to their bottom line, who embraces the concept of fully integrated communications, and is ready to develop new, innovative, breakthrough ways to make an impact and achieve results. We feel confident this is a relationship that will be a long-lasting one and one which will bring about great things for all.”
The Lopez Negrete team leading the Quilted Northern account is Randy Stockdale, executive group account director; Lalo Wakefield, director of creative and strategic integrations; Federico Traeger, creative director; and, Jim Irvine, senior director of media strategies and channel integration.