Lopez Negrete Communications Scores Hispanic Marketing Duties for Quilted Northern Bath Tissue

HOUSTON, TX – Lopez Negrete Communications, Inc. has been selected by Georgia-Pacific Consumer Products LP as the Hispanic agency of record for their Quilted Northern bath tissue brand.

“The passion Lopez Negrete portrayed, coupled with their proven track record in delivering strategic integrated campaigns that resonate with Hispanic consumers, is what convinced us to choose them as our Hispanic agency of record,” said Jorge DeCastro, Quilted Northern senior brand manager. “We look forward to a long partnership that will result in relevant marketing strategies and investments that speak to Hispanic consumers and produce positive financial results.”

Read More »