Position Reports to: CEO/President & VP/General Manager
Principal Responsibilities:
The Director of Public Relations’ key responsibilities include:
- Contributes to the strategic direction and insights, through public relations and publicity efforts, through press releases, press conferences and feature stories, technical articles or position papers
- Provides thought leadership and unique perspectives to client communications to position the agency as a leader in the public relations arena
- Manages relationships with various media outlets in order to be able to facilitate advantageous communications for all agency clients
- Develops account team relationships to foster effective communication strategies based upon consumer insights, client objectives and competitive landscape
- Coordinates approval and oversight for all public relations plans, creative work, media plans and estimates at appropriate stages prior to client presentation
- Directs and manages all publicity stories to be distributed by the agency
- Maintains contact with key media representatives responsible for publicity
- Supervises the PR Account Supervisor(s), PR Account Executive(s) and PR Account Coordinator(s)
- Identifies and controls client problems such as client/agency relations, budge over-expenditures, etc.
- Responsible for developing PR department plans and supervising development/execution of client plans
- Oversees execution of approved programs
- In conjunction with direct reports and account teams, identifies and controls client problems such as client/agency relations, budget over-expenditures, etcSeeks to identify and anticipate new business opportunities from existing clients
- Solicits new business and maintains new business presentations
- Provides overview of departmental activities, client plans and future developments
Education & Skills:
- Fluent in English & Proficient/Fluent Spanish (both verbal and written)
- Minimum Bachelors Degree in Business Administration, Communications, Advertising or Marketing or equitable work experience (Ideally post-grad in Marketing or Business)
- 10+ years of advertising agency experience, including supervising a public relations team in an agency environment
- 5+ years of successful Public Relations business development experience, preferably in a team setting
- Solid analytical and organizational skills
- Robust interpersonal skillSelf starter, self motivated leader but also team player
- Knowledge of Microsoft products such as Outlook, Word, Excel and PowerPoint
Please send resumes and inquiries to: dinorah@lopeznegrete.com (Recruiting Director). Relocation assistance provided for right candidate.