LNC logoPosition Reports to: Public Relations Account Supervisor

Position Objective:

  • To support Public Relations Account team with the overall growth of Clients’ marketing goals while managing the relationship professionally and efficiently;
  • To build and uphold the relationship between the Clients/prospective Clients and agency so as to increase and deepen the relationship; and
  • To ensure that the agency manages the relationship at a profitable level.

Principal Responsibilities:

Key responsibilities include:

  • Handles day-to-day public relations administrative activities for assigned clients
  • Familiar with products, markets and media in which assigned clients operate, in order to efficiently and effectively deal with clients’ public relations needs
  • Prepares and presents marketing communication plans to clients
  • Prepares quarterly public relations plan and budget for assigned clients
  • Coordinates with Accounting for billing, monitors agency/client hours per job/project as well as hard costs
  • Supports PR Account team in proficient management of the Client’s account as well as agency profitability
  • Provides creative direction to Copywriters and Art Directors
  • Understands and contributes to improvement of agency and client procedures to maximize efficiency and communication flow
  • Manage integrated Hispanic marketing campaigns.
  • Analyze business and brand performance, design and implement brand strategies, business initiatives, and research and media recommendations to present to client.
  • Coordinate all areas within the agency to complete client projects in a timely and cost efficient manner.
  • Manages and track projects through agency monitoring protocols and maintains deadlines

Specific Functions:

  • Acts as agency representative to client and primary point of contact for day-to-day client requests.
  • Prepares conference reports, responds to client requests, as well as generates estimates and timelines within 24 hours.
  • Informs Public Relations Account Director immediately of any potential client problems such as client/agency relations, budge over-expenditures, etc.
  • Tracks workflow and coordinates cross-functional agency resources including media, production, creative, and research and project management to ensure that all jobs and projects are managed within protocols, timelines and budgets.
  • Works with Account team members to write effective creative strategies and briefs based upon consumer insights, client objectives and competitive landscape.
  • Continuously seeks to improve knowledge and skills through available reading, courses and seminars.
  • Represents agency at industry functions and promotes the agency at every opportunity.
  • Provide overview of clients’ current activities.

Education & Skills:

  • Bi-lingual. Fluent in English & Proficient/Fluent Spanish (comprehension, verbal and written)
  • Bachelors Degree in Marketing, Advertising or Business Administration
  • 4+ year experience in Hispanic advertising or related field required
  • Familiar with a variety of the field’s concepts, practices and procedures
  • Experience with all media types
  • Demonstrated success with Hispanic marketing campaigns;
  • Must be proactive, results-oriented and have vision for the “Big Picture”
  • Ability to problem-solve and multi-task in a fast-paced environment
  • Must be able to work both independently and with a team
  • Previous managerial and mentoring skills highly desired
  • Knowledge of Microsoft products such as Outlook, Word, Excel and PowerPoint

Please send resumes and inquiries to: dinorah@lopeznegrete.com (Recruiting Director). Relocation assistance provided for right candidate.

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