COCONUT GROVE, Fla.— Spanish Broadcasting System, Inc. announced today that Manuel E. Machado has joined its Board of Directors, effective immediately. The Board appointed Mr. Machado to serve on the Audit Committee and on the Compensation Committee.

“We welcome Manuel to the Board. We are delighted to have the benefit of his extensive experience and knowledge and we look forward to working with him,” said Raul Alarcon Jr., President and CEO of Spanish Broadcasting System.

Mr. Machado is the Chief Executive Officer and Co-Chairman of MGSCOMM, one of the fastest-growing integrated marketing communications agencies in the country since its formation in March 2003. Mr. Machado was also elected to the board of directors of Worldwide Partners, Inc. on May 26, 2010. MGSCOMM and Worldwide Partners, Inc. are not affiliates of the Company.

Prior to the formation of MGSCOMM in 2003, Mr. Machado developed successful communications programs for some of the world’s most renowned brands such as McDonald’s Corporation, Coors Brewing, Ford Motor Co., Bacardi, Coca Cola, MasterCard International, Ralston Purina, Proctor & Gamble, Nike, Pisco Chile and the Government of Chile. He is also the founder of The Meka Group, a marketing communications agency now known as BVK/Meka, and served as its CEO from 1994 to 2003. Mr. Machado has also held key positions in companies of worldwide recognition such as Univision Network, Burson-Marsteller and Bacardi.

Mr. Machado is a Past Chairman of the Association of Hispanic Advertising Agencies. He has been involved with the community through several organizations, including being named Trustee of the Vizcaya Museum and Gardens, the Latin Grammy’s Host Committee, the WLRN Board of Trustees, the Voices for Children Foundation Board of Directors, the Miami-Dade County Sister Cities Program, the Mercy Foundation Ambassadors Board of Directors, the Hialeah Foundation Board of Directors, Trustee of the Greater Miami Chamber of Commerce, and Trustee of the Beacon Council.

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