New York-based DeVries Global has appointed Lissette Rodriguez as Vice President to help further develop and lead the agency’s growing U.S. Hispanic work with its diverse roster of consumer packaged goods brands. With more than nine years of experience in the multicultural landscape, Lissette brings knowledge of strategizing, developing and implementing Hispanic-focused integrated communications programs to DeVries Global.

Lissette joins DeVries Global from The Axis Agency, where she led and played a role in national U.S. Hispanic programs for clients such as The Clorox Company, MassMutual, RadioShack and Saba. Prior to The Axis Agency, Lissette spearheaded U.S. Hispanic public relations efforts for Sedano’s Supermarkets and The Nielsen Company at Républica in Miami, Florida.

Lissette also currently serves as a New York Co-Chair for Interpublic Group’s SOMOS, the Hispanic/Latino focused employee multicultural resource group for excellence, and is also an active member of the New York Chapter of the Hispanic Public Relations Association.

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