Lisa Torres Named President of ZenithOptimedia’s Multicultural Unit

ZenithOptimedia, The ROI Agency, announced today that Lisa Torres has been named President of its Multicultural Unit, effective immediately.

In this newly created position, Ms. Torres will be responsible for providing leadership around the company’s state-of-the-art ROI strategies which are geared towards multicultural consumers. She will work directly with the company’s planning and buying teams and report to ZenithOptimedia’s Dave Ehlers, Executive Vice President, Managing Director. Read More »