ZenithOptimedia, The ROI Agency, announced today that Lisa Torres has been named President of its Multicultural Unit, effective immediately.
In this newly created position, Ms. Torres will be responsible for providing leadership around the company’s state-of-the-art ROI strategies which are geared towards multicultural consumers. She will work directly with the company’s planning and buying teams and report to ZenithOptimedia’s Dave Ehlers, Executive Vice President, Managing Director.
ZenithOptimedia’s Multicultural Unit provides integrated, disciplined and productive planning and buying models to its clients. Launched in 2006, the division handles $150MM in media billings. Clients include JPMorgan Chase, Denny’s, General Mills, Twentieth Century Fox, L’Oreal, Nestle and Payless.
Mostly recently, Ms. Torres was Executive Vice President, Group Account Director for MPG’s Diversity Unit. During her tenure, she substantially grew the company’s diversity business, while helping the business acquire new clients such as Dannon and Sears Holding Company. She has also held management positions at Carat USA, Inc., Conill Advertising and SiboneyUSA.
Among her accomplishments, Ms. Torres was named President of the AAAA’s Multicultural Committee in 2008. She has also been recognized as one of Crain’s New York Business Top 40 Under 40 and a Media All-Star by Mediaweek.