Amidst the bustle of the throngs down Avenue of the Americas in New York City, a conference in the Hilton hotel is adding a Latino touch.
SES New York (Search Engine Strategies) is a search and social marketing conference that seeks to help companies and individuals stay ahead of the curve and understand what is happening in the ever-changing online space.
But this year, the third day of the conference that runs from March 21-25 will have a track of programming called Focus Latino, which will be centered on the Latino online market and how and why companies should reach out to Hispanics. Is this a big deal? You bet it is.