Amidst the bustle of the throngs down Avenue of the Americas in New York City, a conference in the Hilton hotel is adding a Latino touch.

SES New York (Search Engine Strategies) is a search and social marketing conference that seeks to help companies and individuals stay ahead of the curve and understand what is happening in the ever-changing online space.

But this year, the third day of the conference that runs from March 21-25 will have a track of programming called Focus Latino, which will be centered on the Latino online market and how and why companies should reach out to Hispanics. Is this a big deal? You bet it is.

Read more the entire article at Fox News Latino.

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