The Makeover Lab, a national management and PR agency based in Miami, announced today the addition of two new team members to their agency.

Strategic business consultant, author, international TV personality and public relations and marketing veteran, Martín Llorens will be joining the firm. Llorens has over 20 years of experience in the U.S. Hispanic market and will be providing customized consulting services in the areas of strategic branding, internal and external corporate communications, cause marketing and media training to brands.  “I am also very excited about the opportunity to share my knowledge and expertise in corporate America with current and prospect clients of the agency,” mentioned Martín Llorens.

Álex Gargallo, co-founder and manager of The Line Between, a marketing digital firm based in NY focused on building and implementing digital marketing strategies through search engines, social media marketing, design and website development and the creation of multimedia content, will also be joining The Makeover Lab.

Two of the latest clients to join The Makeover Lab talent are TV celebrity, master life coach & fitness expert, Laura Posada; and celebrity chef, food & wine editor and traveler Doreen Colondres, whom selected the agency to launch their newest books this summer: La Dieta Mental: Tu Clave Para Ser Feliz and La Cocina No Duerme.

“We are delighted to have two celebrity and Hispanic role models joining our team,” said Bertha Díaz. “Laura and Doreen are both exceptional and successful women. Laura’s passion as a life coach and via her inspirational and motivational advice, help transform the lives of many women in order to help them achieve their true happiness; and Doreen’s passion is to convince everyone to rediscover their family recipes in order to preserve their Hispanic cooking traditions.”


In addition, The Makeover Lab also creates customized strategic, PR and social media programs for children’s music sensation and song writer, 123 Andrés and Puerto Rican online supermarket,



About The Makeover Lab

The Makeover Lab is a full-service marketing, PR and social media Hispanic Agency in the U.S. with a proven 30-year track record of successful programs for Fortune 500 companies. Headquartered in Miami, with offices in New York and Valencia (Spain), The Makeover Lab is proud to serve its extensive client list, which includes, Compac, Molaa, 123 Andrés, among others.

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