Len Dugow, President & Chief Creative Officer of LGD Communications announces the opening of LGD Latino, a new division focused on expanding the hospitality, tourism and real estate advertising into Latino markets.
LGD Latino is headed by Rafael Torres, General Manager. Mr. Torres, a 20 plus year industry expert has been a consultant to Latino ad agencies, media companies and global brands since the 2006 sale of his Hispanic ad agency, SCR Marketing.
By establishing affiliate offices throughout Latin America, LGD Latino is able to reach target consumers in those markets, as well as Latino consumers in the United States, with insightful, effective messaging deployed across all media platforms. It is LGD’s reach into these markets, together with their in-depth knowledge of the hospitality and real-estate industry, and now, combined with their unprecedented capabilities in interactive and social media, that lifts LGD above the fray of ad agencies vying for hotel, tourism and real-estate accounts targeting Hispanics living in the US or Latin America.